B2b Marketplace

The Challenge

Process

Discovery

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 35% reduction in support volume.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

The Thing

Whether you're building a new feature, this principle matters.